As a social media manager and content creator for First Call Coach, I develop and execute a comprehensive digital strategy to enhance brand presence and drive audience engagement. My responsibilities include full-scale social media management, where I oversee content planning and posting on Instagram, LinkedIn, and Facebook. I am responsible for content creation, a mix of provided images and videos to develop graphics, vehicle spotlights, booking guides, and event recaps. I also support email marketing efforts by creating content to grow and engage the company's mailing list. To inform and adjust future strategy, I conduct analytic reporting, analyzing key metrics such as views and follower growth to identify trends and provide actionable "Overall Learnings" for each platform.
This is a foundational post introducing the company, First Call Location Coach. The graphic provides key selling points in a clear, bulleted format, establishing their identity. The caption text also highlights their experience serving the area. This post is a classic brand-building piece, aimed at introducing the company's core values and services to a new or potential client base.
This post focuses on the unique value proposition of the company. The post is a photo collage with graphical elements, featuring different vehicles and their interiors, with the title "THE FIRST CALL COACH DIFFERENCE" repeated on each image. The caption emphasizes the company's "commitment to seamless production" and highlights unique features. This post is a powerful marketing tool that differentiates the company from its competitors by focusing on quality service and superior amenities.
This is a Vehicle Spotlight post. The graphic features a large photo of the coach and smaller interior shots, showcasing its amenities. It clearly lists key features. The caption promotes the coach as a great solution on hot days and the "ultimate talent coach" designed for the cast's on-set experience. This post provides detailed information and visuals to target a specific audience in the film industry.
This video post shows an on-location look at a shoot on a cattle ranch" in Central Florida, featuring the company's coaches and restroom trailer. The video provides a quick view of the vehicles positioned in an open field. The caption highlights the company's ability to provide a comfortable space even in a challenging environment. It acts as a testimonial, showcasing the versatility of their vehicles in various on-location settings and reassuring potential clients of their reliability.
This is a dynamic post showing the Big Gig Rig in action on a location shoot. The post includes photos of the vehicle at a nighttime set, interior shots of its workstation and makeup area, and a view of a full crew gathered outdoors. The caption promotes the BGR as the "ultimate mobile command center and basecamp solution," highlighting its customizable workstations, spacious wardrobe areas, and a large awning for outdoor comfort. This post serves as a powerful visual testimonial, demonstrating the vehicle's real-world use and capabilities.
This is a promotional Vehicle Spotlight post for the company's Restroom Trailer. The graphic is designed to showcase the trailer's key features. The post's caption emphasizes the importance of comfort on location and highlights the trailer's self-contained and climate-controlled nature. It provides a clear call to action to visit the company's website or email for more details. This post effectively combines visual and textual information to market a specific rental unit.
This is a straightforward, instructional post that guides potential clients on "How to Book a Rental." The graphic uses a simple, flow-chart-like design to outline the process. The caption explains that the process is simple and fast by providing a simplified version of what the graphic states. This post is meant to show potential clients how easier it is to book a rental.
This post serves as an informative overview of the various production vehicles offered by First Call Coach. The graphic lists four key vehicles. It provides a brief description for each, highlighting its primary purpose and features, such as maneuverability, talent focus, and amenities. The caption text encourages clients to "find the perfect fit for your next production," making it a valuable resource for potential clients looking for a quick breakdown of the company's fleet.
This video showcased a marketing email sent to First Call Coach's email list, serving as a comprehensive digital brochure. The content highlights the company's identity and experience. It showcases their entire fleet with detailed descriptions of their features and capabilities. The email also includes a section showing recent on-location projects, providing a visual testament to their services. This is a great example of repurposing detailed social posts for email marketing content, demonstrating a strategic approach to cross-platform communication and showcasing a deep understanding of the company's offerings.